{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most luxury brand names drive direct exposure via social media marketing, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items have not transformed a lot in decades; it does not have TikTok, and doesn't offer celebs compli